On December 3rd, 1975, my best friend and teammate Michael Schwass picked up a loose puck, charged the net, took a hit from behind, and broke his neck. He never walked again.
What happened next — what our team did with that grief, that loss, that gaping hole in our locker room — is the reason you're holding this guide. We won the state championship. Not despite what happened to Michael. Because of it.
The 7 principles in this guide are not things I invented. They are things I lived. I watched them build a team from the inside out across a 75-game season that nobody expected us to win. I've spent 50 years since then watching these same principles build businesses, families, and lives.
You don't need to know a thing about hockey. You just need a team worth fighting for.
When Michael Schwass broke his neck on December 3rd, 1975, our season could have ended right there in that corner of the rink. Twenty-seven young men — most of us 17 and 18 years old — could have folded. Instead, something shifted. We stopped playing for wins. We started playing for Stosh.
Coach Jim Meyer planted this seed in our locker room after the injury. He didn't give us a tactical speech. He gave us a reason. From that moment on, every skate, every hit, every save had Stosh's name on it. The scoreboard was secondary. The mission was not.
"In my opinion, the moment Michael Schwass wheeled into the Randhurst Arena, Glenbrook North didn't have a chance."
— Matt Berrafato, Loose PucksThe most unbreakable teams in history were not motivated by winning. They were motivated by WHY they were winning — and for whom.
Ask your team: If everything we've built together were wiped away tomorrow, what would we have been fighting for? Write that answer somewhere everyone can see it. Then make every decision in light of it.
What is the Stosh on your team? The reason behind the reason? The mission that would survive even the worst loss?
Coach Meyer made an unusual decision our senior year. He named four alternate captains — me, Michael Schwass, Tony Salemi, and Don Hitzel — instead of one captain. He made each of us equal in leadership.
A goalie as a captain was almost unheard of. But Coach Meyer understood something most coaches miss: leadership multiplies when it isn't hoarded. When Michael went down, there was no void at the top — because three others were already ready, already trusted, already known by the team. The brotherhood held.
"It was extremely unusual for a goalie to be a captain or an alternate. Coach Meyer rewarded us by making each one of us equal in leadership."
— Matt Berrafato, Loose PucksChampionship teams distribute leadership before they need it. They identify and elevate multiple voices, multiple strengths — so that when one falls, the structure doesn't collapse.
Identify your four. Who are the quiet leaders on your team who carry influence without the title? Elevate them now, not when you're desperate. Give them responsibility before you need them to take it.
Who on your team is doing captain-level work without the recognition? What would change if you made it official?
Coach Jim Meyer — 'The Catman' — was demanding, intense, and had a temper. Coach Gary Weber was the opposite: easygoing, player-first, a guy who could "talk a teen's language."
Their system was intentional. If you had a problem — playing time, school trouble, girl problems — you went to Webs first. He'd handle it or bring it to Meyer when necessary. This protected Meyer's authority while giving players a safe path to be heard. Stosh himself wrote: "He was allied with the boys." You cannot build brotherhood in an environment where people are afraid to speak.
"If we had any problems we were afraid to take to Coach Meyer, Coach Weber would do that for us. He was allied with the boys."
— Michael Schwass, Don't Blame the GameGreat team culture requires a bridge — someone between power and people who translates, absorbs, and advocates. Without that bridge, talent leaves and silence spreads.
Who is your Gary Weber? If you're the leader, you need someone people trust enough to be honest with. If you don't have that person, you don't actually know what's happening in your culture.
What would your team say about your culture if they knew you wouldn't hear it? Find the person who already knows — and listen to them.
Before every single game — home, away, regular season, playoffs — Coach Meyer gathered us in the center of the locker room. He stretched out his enormous hand and waited for each of us to stack our hands on top of his. He prayed that each of us would play to the best of our God-given abilities. Then he asked Mary to protect us and our opponents from injury.
Then, together, as one voice: "Queen of Victory — PRAY FOR US!"
I came from the public school system. I had never prayed before a game in my life. The first time it happened, I felt something I couldn't name: like I was part of something much larger than myself. That feeling never went away. Not once in three years.
"I felt like I was part of something much larger than myself that was special — that it was not just a game. It was a new part of my life that I didn't even know existed before."
— Matt Berrafato, Loose PucksRituals are the glue of culture. They create shared memory, signal belonging, and mark the moments that matter. Teams without rituals have members. Teams with rituals have brothers.
Design one ritual your team does before every meeting, every game, every project launch. Make it theirs — not something you imposed. Something they would carry with them for 50 years.
What does your team do together that they couldn't explain to an outsider — but that makes them feel like they belong to something?
After Michael's injury, I went to the hospital chapel and prayed for his full recovery. I prayed he'd be back in the lineup. He wasn't. He never played hockey again.
For years I carried a question that I couldn't answer: Why was I on the ice the night my best friend broke his neck? Why did God put me there? The answer took 50 years to arrive: because I was going to spend the rest of my life telling the story. The loss became the mission. The chapel became a daily stop. And the Now What Foundation — which has helped hundreds of quadriplegics find their way forward — exists directly because of the worst night of our team's life.
"This holds the answer to why God had me on the ice that night watching my best friend break his neck. I know it was no coincidence that I was there."
— Matt Berrafato, Loose PucksThe teams, leaders, and organizations that endure are the ones who learn to convert their deepest wounds into their highest purpose. Pain doesn't disqualify you. It qualifies you.
What is the hardest thing your team or organization has been through? Have you named it, honored it, and made it part of your identity? Or have you buried it and pretended it didn't happen?
What would it mean for your team if the thing you lost became the very reason you were built to lead?
The night Michael was injured, I remember being loose in the locker room beforehand. Ralph Dynek was trying to break my concentration — making everyone laugh, doing his Ralph Malph routine. That looseness wasn't a distraction. It was brotherhood.
There's a corollary nobody talks about: a great team knows how to stay loose when the pressure is highest. Our tightest games came when we tried to force it. Our best games — including the championship — came when the locker room felt like home.
"An outsider watching all of this would never understand; but as Dons on a mission, the sarcasm and bantering brought us closer as a unit."
— Matt Berrafato, Loose PucksTension is the enemy of peak performance. The teams that perform best under pressure are the ones who have built enough trust and joy into their culture that pressure doesn't freeze them.
Take an honest look at your pre-game environment. Is there laughter? Is there breath? Is there Ralph Dynek? If your people are already clenched before the first puck drops, that's a culture problem — not a preparation problem.
What would it take for your team to walk into the most important moment of the season feeling genuinely loose?
When the final buzzer sounded on March 25th, 1976 — Notre Dame 4, Glenbrook North 3 — I didn't go to my girlfriend. I didn't skate to center ice with my teammates.
I fought through the crowd, took the trophy, and skated to the corner of the arena where Michael was sitting in his wheelchair with his family. Tony Salemi and I lifted it over the glass. His family laid it in his lap.
I pressed my face against the glass, tears streaming, screaming over the noise: 'We did it. We won it for you.' I have done a lot of things in 50 years. Nothing I have ever done meant more than that moment.
"I remember standing at the glass with tears streaming down my face, as I banged on the glass screaming as loud as I could, hoping he could hear me: 'We did it, we won the state championship for you!'"
— Matt Berrafato, Loose PucksThe measure of a team's character is not what they do when they win. It's who they think of first. The greatest cultures are not built by the people chasing trophies — they are built by the people who know whose name deserves to be on it.
Look around your team right now. Who is the Michael Schwass — the one who gave everything and didn't get to carry the trophy? How do you make sure they know what they meant? Do it before you need a reunion to tell them.
When you win — and you will — whose name will be on your trophy? Are you building toward that moment right now?
He became a therapist, a speaker, an author, and the soul of a nonprofit that has helped hundreds of quadriplegics find their footing in a new life. He did all of it from a wheelchair.
These 7 principles are his legacy as much as mine.